Staff Writer, Co-Editor, Social Media Manager

Columbus, OH  •  08/2015 - 04/2019 

• Scheduled and created social media campaigns with engagement data and content calendars Design graphics with DesignBold and Canva to complement articles shared on social media profiles

• Monitored performances of email campaigns and social media posts through Facebook, Twitter, BitLinks, and MailChimp analytics

• Devised successful PR stunt with parody Facebook event that garnered 16.7K viral reach and was mentioned in 614 Media Group publications and on WNCI 97.9 radio station.

• Wrote +25 comedic pieces for student organization

Account Assistant

Columbus, OH  •  09/2018 - 11/2018 

• Supported 4 client accounts including Condado Tacos, The Risk Institute, Columbus Commons, and Visit Fairfield County

• Assisted 2 grand openings for Condado supporting +125 attendees and coordinating 15 influencer partnerships

• Conducted influencer research and proactively identified new reporters, media influencers and outlets to pitch

• Drafted social content for Visit Fairfield County contributing to an increase in Instagram engagement from 1.29% to 2.35% in one month

• Used analytics tools to assist in evaluating and reporting social media outcomes to clients and team.

Content Marketing Intern

Columbus, OH  •  04/2018 - 08/2018 

• Wrote +20 B2B blog posts and landing pages for the largest online OOH advertising marketplace

• Proofread Email campaigns and other marketing materials.

Account Strategy Intern

Cincinnati, OH  •  06/2017 - 08/2017 

• Supported 5 client accounts including Boogie Wipes, Penn Station, Drees Homes, the Cincinnati Insurance Company, and Double Cross Vodka

• Analyzed online and secondary research to understand client businesses

• Created competitive audits to map market trends & opportunities

• Developed out-of-category audits to assess adjacent category insights