Victoria’s Secret & Co.

Senior SEO Specialist | March 2024 - Present

I am currently a Senior SEO Specialist on the in-house media team at Victoria’s Secret, the world's largest intimates specialty retailer. Within my role, I provide actionable SEO insights and recommendations for varying teams including brand strategy, digital merchandisers, and site operations. Through a determined spirit, I pride myself on educating the value of SEO to key partners to get projects across the finish line.

  • Deliver SEO audits that provide revenue-driving insights for digital merchandisers to inform product launches, commercial planning, and more.

  • Research, write, and edit SEO-friendly website content and metadata optimizations

  • Perform content audits and optimized copy for blog & product pages (page titles, meta descriptions, H1s, etc.)

  • Help manage enterprise local SEO strategy and listings for +800 stores for accuracy & optimization through agency partnership with Rio SEO. Act as liaison between Rio support and internal partners including technical integrations for the Store Locator.

  • Work cross-functionally with Operations, eCommerce, Brand Strategy, Copy, and Product teams for site enhancements and projects.

  • Analyze and pull reporting to benchmark against annual roadmaps. Presenting insights to leadership.

Explore Work Examples

Product Optimizations

Research and write SEO-friendly footer content for select product pages to increase non-brand organic visibility and drive stronger conversions.

Content Strategy & Writing

Research and write SEO articles to gain visibility for informational-based queries. Driving incremental discoverability on organic search and within AI Overviews. Achieving top rankings for highly-searched keywords.

Stay Tuned for More!

Conductor’s Women in Search Awards

2024 Honoree

Conductor honors women thought leaders in the SEO industry with their annual Women in Search Awards. The accolade celebrates women who have made a significant impact within the search, content, website, and digital marketing space. Selected amongst +350 nominations and recognized at Conductor’s Digital Transformation Summit 2024.

For every nomination, Conductor donates $5 towards Girls Who Code and raised over $1,700 in donations. See more.